The Digital Marketing Training Program provides advanced theoretical and practical skills needed to be a Professional e-marketer. The program combines the study of fundamental aspects of Digital Marketing with a hands-on approach. By enrolling in this program, you will gain how to develop & design identity according to digital marketing concepts, theories & best practices, and the needed technology to analyze and predict online business opportunities. You will use technology tools to analyze the competition. You will plan and manage digital marketing campaigns using digital marketing channels, e.g. social media, SEO, displays … etc. The Digital Marketing training program’s major focuses on the Digital Marketing courses by representing 36% of the total development hours. This major represents the core of the graduates profile. The applied training shares by more than 21% of the total development load, which focuses on web development and 9% which focus on desktop development and mobile development. The program delivers the latest in the business skills to learners, 12% of the total development load, in order to prepare them for the business environment with world-class level. All of that developed on a strong basis of knowledge and concepts, which shares 22% of the development effort, focusing on the programming skills and advanced engineering skills.
This track is managed by E-Marketing Department
Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
SOCIAL MEDIA SPECIALIST
achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map.